About ReelTime

We believe in Good Work: flexibility, fair pay and fair hours. We work with the TV and film industry to make productions work better for everyone.

three people with laptops relax and work at a table

We train managers in good practice. We devise clear plans and pathways to sustain good practice and retain the best people to make your content. We work with freelancers to help them find ways of working so they can achieve a better and happier working life.

Good Work is based on the Policy and Evidence Centre’s (PEC) 2023 definition.

Informed by research and experience

Our work is grounded in research and informed by decades of industry experience. ReelTime’s job‑sharing Co‑Directors Michelle Reynolds and Rowan Aust met when they were Co‑Directors of Share My Telly Job (SMTJ).

We work across industry and academia and our recent collaborations include: ScreenSkills; the Screen Industry Growth Network (SIGN) at the University of York; the Universities of Bournemouth and Nottingham; Screen Alliance North. We have contributed to work with Bectu, Ofcom, Channel 4, Channel 5, Netflix, the DCMS and sit on the Coalition for Change.

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relaxed portrait of two women
ReelTime’s Rowan and Michelle

Our Team

Both Michelle and Rowan are former TV producers with extensive industry experience. They discovered first‑hand the exclusionary structures of TV after they had their kids, and now use that knowledge in their work.

Michelle Reynolds

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Dr Rowan Aust

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ReelTime is connected to the industry’s best trainers, who bring invaluable insights and deliver training in their specific fields.
Meet our training associates